The role of the consumer is rapidly changing across all areas business, yet how is that change special for fair trade companies? Join us this month as we look at why including the customer in fair trade business is integral to the movements expansion.
The conference this past week has been a tremendously eye opening experience. I met a number of motivated, passionate, and caring individuals who have dedicated their lives to affirming the necessity of fair trade.
As touched upon in my previous post, fair trade appears to me as a motion, “of modern principles within the sphere of commerce.” This movement is not solely reliant upon the actual exchange of goods, but also on the vibrancy with which it is endowed. Within the domain of fair trade, there is an undeniably mystical happenstance that occurs when people from two distinct cultures mutually work to achieve the same end.